Generalist HR Salary Survey 2025

In 2024, the demand for generalist HR roles in Ireland remained strong. Key job trends include a shift toward more strategic responsibilities for HRBPs, who are increasingly involved in areas like talent management, workforce planning and employee engagement.

As hybrid work models become more entrenched, generalist HR professionals are expected to manage employee well-being, maintain engagement and adapt HR policies to suit flexible working environments. Digital skills are becoming more important across these roles, as HR teams increasingly rely on HR software and data analytics to improve efficiency and decision-making.

In 2025, demand for generalist HR roles will continue to grow, particularly for those with strong digital and strategic skills. HRBPs will play an even more significant role in shaping organisational culture and driving performance, while Generalists and Administrators will need to stay agile as automation takes over more routine tasks.

HR Administrator/Coordinator

In 2024, the HR administration and coordinator market in Ireland remained strong across all sectors with demand for both contract and permanent hires. As was the case last year, salaries have continued to increase in the region of 5% YOY. Given the demand for talent and the stage of which HR administrators and coordinators are, it’s unsurprising that the median tenure is 1.1 years.

Demand is steady across SMEs and large corporates. Many businesses are looking for candidates with a blend of traditional HR skills and proficiency in using HR software like HrIS platforms (Workday, SAP, etc.).

For 2025, the market is expected to see further integration of tech into HR functions. Companies will increasingly seek HR coordinators who can manage automated systems and assist in digital HR projects. The role will likely evolve with a focus on data management, employee engagement and talent retention strategies. There may also be more emphasis on upskilling in digital tools,
compliance and DEI initiatives. Overall, the HR administration and coordinator roles will remain essential however they will become more tech-savvy positions in response to digitalisation.

HR Generalist

HR Generalists remained in high demand throughout 2024. We’re witnessing the role expanding to include more strategic responsibilities.
Companies seek candidates who can balance traditional HR tasks with new priorities like DEI initiatives, talent development and tech
integration. Strong interpersonal and problem-solving skills are essential as organisations focus on improving employee engagement and retention
in a competitive job market.

For 2025, demand is expected to increase as companies implement more holistic employee management. Generalists will likely be tasked with
data-driven decision-making, supporting mental health initiatives and adapting to automation in HR. Our clients are keen to hire HR Generalists
with digital proficiency, experience in change management and an understanding of legislation, particularly in sectors experiencing rapid
growth like tech, finance and healthcare.

We predict moderate salary growth in 2025, with experienced HR Generalists earning between €45,000 to €65,000 annually, depending on location, industry and the complexity of the role. Those with specialised skills in HR technology, analytics and DEI could command higher salaries as their expertise becomes more business critical.

HR Business Partnering

The role of HR Business Partner (HRBP) continues to grow in importance, with HRBPs seen as strategic advisors to leadership, aligning HR functions with business objectives and focusing on areas such as workforce planning, organisational development and change management. This role is particularly in demand within multinationals and the technology, pharmaceuticals and financial services sectors.

Companies are seeking HRBPs with strong business acumen, leadership skills and the ability to use data analytics to drive decisions on employee engagement, productivity and organisational culture. Experience in DEI initiatives and talent development is also becoming more essential in this role.

For 2025, continued demand for HRBPs is expected, particularly in organisations looking to embed HR into their strategic planning. HRBPs will likely take on larger roles in digital transformation, supporting AI and automation in HR processes. Skills in change management, data-driven decision-making and employee wellness will be highly sought after.

All signs indicate a competitive market for 2025 and we predict HRBPs earning between €70,000 and €90,000 annually, depending on the industry and company size. Senior HRBPs or those with experience in high-growth sectors like tech or finance could see salaries well exceeding €100,000 as their role becomes more integral to business strategy and organisational success.